Turn a “so-so” product into a standout one — in just 3 weeks.
If you lead a consumer product brand and want to reduce waste, enhance user experience, and align design with what customers truly want, this is for you.
With REFRAME’s design and strategy expertise, you'll eliminate inefficiencies, sharpen your product, and confidently move toward shelf-ready status.
Who this is for?
- Consumer product leaders (CMOs, Heads of Product, Innovation leads)
- With a product that’s been launched (or close to it)
- Who want to eliminate guesswork and take confident next steps
Imagine this.
- Your product sets new design standards
- Customers choose it on sight—every time
- You outpaced competitors without bloating cost
Why this matters?
Is your product failing to stand out?
Are competitors outpacing you in user experience or sustainability?
- Stop guessing what needs fixing—get real insight in 3 weeks
- Beat fast-moving rivals without stretching budgets
- Skip the bulky presentations—get the report, playbook, and verdict
Your Benefits
Taking the "Challenge Your Product" refines your product for an improved market fit, elevates your brand reputation, and ensures sustainable growth while creating visually appealing products that leave a lasting impression on customers.
It reduces marketing expenses and increases the ROI
Objective Feedback
Get unbiased insights to refine your product.
Elevate User Experience
Create a product that users love
Embrace Sustainability
Make eco-conscious and circular choices
Expert Guidance
Learn from industry authorities
Improved Product Market Fit
By undergoing the challenge, businesses can refine their products to better align with customer preferences, leading to increased market acceptance and competitiveness.
Enhanced Brand Reputation
Businesses that take the challenge demonstrate a commitment to product excellence and innovation, enhancing their brand reputation and credibility among customers and industry peers.
Sustainable Growth and beyond
Through the challenge, businesses can identify and address areas for improvement in product design, user experience, and sustainability practices, laying the groundwork for sustainable growth and long-term success.
Elevated Brand Image with Design Solutions
By refining the design appearance through the challenge, businesses can create visually appealing products that leave a lasting impression on customers, enhancing their brand image and perceived value in the market.
Who is REFRAME DESIGN?
What We Do.
REFRAME DESIGN
REFRAME Design is the design firm that creates innovative experiences through the products we design.
Leveraging our unique skills and deep understanding of design, trends, materials, and AI technology, we work toward a business solution that will make your brand stand out and your business even more successful.
More at REFRAME.DESIGN
Expertise
We start by asking "WHY" of a project, then explore the client's "HOW" of manufacturing, before designing the "WHAT" - the final product or service.
Industrial Design
Branding + Communication
Strategy + Innovation
more at SERVICES
We have been trusted by
Where is the Focus on?
DESIGN
Product design focuses on a product's aesthetics, functionality, and overall appearance.
Benefits:
Enhancing product design can captivate customers, differentiate your product from competitors, and improve brand perception. As well as future-proof your brand and product.
SUSTAINABILITY
Sustainability involves minimizing the environmental impact of a product's materials, production processes, and lifecycle.
Benefits:
Integrating sustainability helpalign with the European Green Deal, attracting eco-conscious consumers, enhancing brand reputation, ensuring regulatory compliance, reducing costs, and unlocking green finance opportunities, all while fostering long-term environmental responsibility.
USER EXPERIENCE
User experience (UX) encompasses the overall experience of interacting with a product, including ease of use, accessibility, and satisfaction.
Benefits:
Improving user experience can increase customer satisfaction, loyalty, and retention, leading to higher conversion rates and positive word-of-mouth referrals.
How does it work?
We Check
Game‑Plan Kickoff (Zoom)
We surface your core challenge and align your leadership.
We thoroughly assess your product's design, usability, and sustainability to identify strengths and areas for growth.
We Distill
21- Day Sprint
Stress-tested teardown, report regarding the topics, sketching, and clear go/fix verdict.
We distill our findings into a clear plan highlighting opportunities for enhancement and innovation.
We Report
Review & Launch Roadmap
You receive a board-ready style report with recommendations and clarity to align stakeholders and move forward quickly, without second-guessing.
We compile a detailed report with actionable steps and design concepts to ensure your product reaches its full potential.
Get The Free Product Score
If you're not quite ready for a full strategy call, this quick diagnostic is the perfect first step.
Take the Product Score NowThe Packages
Choose from our range of packages to find the one that suits your needs.
Investing in the "Reframe Your Product Challenge" is an investment in your future success.
or 3000 USD
or 6000 USD
(The Game Plan)
Startup needs
or 10'500 USD
(The Game Plan)
the Enterprise's requirements
What are the Steps?
Taking the first step is easier than you think.
Our process is smooth, reliable, and designed to be helpful for you.
Diagnostic Zoom Call (Game Plan Session)
We begin by understanding your unique challenges, goals, and expectations to ensure we’re the right partner for your success.
Assessment Agreement
We align on the scope, objectives, and outcomes of the assessment, ensuring our approach addresses your business priorities and delivers meaningful results.
Assessment and Refinement
We conduct a thorough analysis and refine our findings to create a solid plan that aligns with your strategic goals, ensuring every recommendation adds real value.
Final Report and Support
We deliver a comprehensive final report and provide ongoing support to guide implementation, ensuring your team can execute the plan effectively and achieve your desired outcomes.
We also conduct a final call to address any open questions and provide additional insights for a smooth execution.
You're in Good Company
What clients that worked with REFRAME DESIGN say
Nicolas Goetsch
CEO, Startzentrum
Mark Meng
Head BU machines, Wetrok AG
Sandro Bedin
Manager Central Functions GastronomyGenossenschaft MIGROS
FAQs
Answers to Your Questions About the 'Challenge Your Product'.
This sprint is for senior decision-makers at consumer or home-appliance brands—like Heads of Product, VPs of Innovation, Design Directors, and visionary CEOs—who need to refresh a tired product range or move faster than competitors.
You’ll receive a founder/exec-ready strategy brief, factory-fit recommendations, and crystal-clear next steps. All based on research, product testing, and real-world feasibility.
We deliver the full Challenge Your Product Report in just 3 weeks—from kickoff (receiving your product) to presentation.
We audit your product, test assumptions, challenge weak points, spot cost-saving opportunities, and push your design to meet today’s market. Then we present actionable directions with stakeholder-ready clarity.
We handle the heavy lifting. You'll join us for a kickoff, a midpoint check-in, and a final review call. Everything else happens asynchronously, so your team stays focused on the task at hand.
Yes. One of our specialties is helping teams get unstuck. Our visual summaries and live concept sketches often align stakeholders in minutes, not months.
Quite the opposite. This sprint often saves 6–12 weeks by avoiding wrong turns, testing ideas early, and bringing issues to light before engineering begins.
Then you’ve just saved a fortune and months of wasted effort. We’ll still give you a recommendation on what to fix or explore next.
Yes. If the concept’s a go, we can support with full design, branding, and even introductions to trusted factories and partners.
Perfect. That’s often when misalignment and blind spots show up. We can help tighten the strategy, simplify the concept, or find smarter moves before final tooling.