Your product is good.
Good doesn't win.
We score your product across Design, UX, and Sustainability — then show you exactly where you're losing ground.
30 min. No pitch. You'll leave with one insight about your product — whether we work together or not.
You've built something solid. So why isn't it winning?
Your product works. Customers are satisfied. But satisfied isn't loyal. Functional isn't memorable.
Competitors are closing gaps. Procurement asks about sustainability. New entrants ship products that feel sharper, simpler, more intentional.
That's not a failure of effort. It's a failure of perspective — and perspective is the one thing you can't buy internally.
Challenge Your Product
We take your product apart — strategically. In three weeks, you get scored across three dimensions, a diagnosis of what's holding you back, and a plan for what to fix first.
Is your product visually distinctive and structurally coherent — or does it look like everything else?
Does it feel intuitive from first touch to daily use? Interaction, packaging, unboxing — the full journey.
How prepared for EU eco-design requirements? Materials, lifecycle, repairability, circular economy readiness.
60–80 page report including
Sample pages
From a recent audit. Client details redacted.
Product, brand, market, competitors. Strategic survey (20 min from you). Desk research and hands-on analysis from us.
Score all three dimensions. Identify gaps. Build radar charts and strategic recommendations.
Full report delivered. Working session with your team — not a presentation, a session where decisions get made.
The kinds of things we uncover
We can't name clients. Here's what the audit reveals in practice:
The Invisible Competitor Gap
A B2B tools manufacturer scored well — but their competitor had quietly built a cohesive design language. The gap wasn't quality. It was perception. Three specific moves identified.
The Blind Spot
Scored low not from irresponsibility but from having no strategy. No language for what they were already doing well. Losing procurement conversations they weren't invited to.
The Feature Killing Them
12 features added over three years. 4 drove usage. The rest: clutter, complexity, confusion. The biggest leverage wasn't adding. It was removing.
What's your product hiding from you?
Book a Discovery CallThis is for you if:
- → You lead product, design, or strategy (CHF 10M–500M revenue)
- → Product is functional but not winning the way it should
- → You suspect a gap between how you see it and how the market does
- → Need outside perspective that's strategic, not aesthetic
- → Preparing for relaunch, redesign, or expansion
This is not for you if:
- — You need a logo or website redesign
- — You want validation, not truth
- — You're looking for the cheapest option
Roberto Inderbitzin
Founder, REFRAME Design. Host, Conversations.Design.
15+ years designing products for companies that compete on quality, not volume.
Challenge Your Product exists because I kept seeing the same pattern: companies with strong products that were invisible, undifferentiated, or leaving money on the table — because nobody looked at the full picture.
This isn't a team of juniors running a checklist. It's me, working directly with your leadership, bringing 15 years of pattern recognition to your product.
- Products still generating revenue 10+ years later
- Clients across DACH: electronics, tools, medical, industrial
- Host of Conversations.Design podcast
- Based in Zürich. English and German.
- Strategic survey + deep desk research
- Scored assessment: Design, UX, Sustainability
- Competitive gap analysis
- Styling direction framework
- Sustainability radar (12 criteria)
- Packaging strategy
- Biggest Leverage identification
- Prioritized roadmap
- Working session with your team
- 60–80 page report
If by the midpoint you don't see the value, you owe nothing. I've never had to use it.
Questions
Physical products — consumer electronics, B2B tools, appliances, medical devices, industrial. If you design and manufacture something physical, this is for you.
No. Strategic assessment across three dimensions. The output isn't "make it prettier" — it's "here's what's costing you market share."
Strategic survey (20 min). Product access (physical sample preferred). Brand materials. 60 min with your team.
Three weeks of senior strategic work. 60–80 pages of original analysis. Most clients tell us one insight saves multiples of the fee.
You own the report. Use it to brief internal teams or partners. If you want REFRAME to execute — redesign, packaging, strategy — we can discuss. No obligation.
English and German. Reports and sessions in either.
Your product has more potential than you think.
The question is whether you'll see it before your competitors do.
Book a Discovery Call30 min. One honest insight. Yours to keep.